A little more about the owner Dean prides himself on the personal touch by getting to really know the people and businesses that he services. He’s been around a long time and will be here when you need him.

About the President Dean Fryda is a native of Menomonee Falls, WI located just 20 miles from Milwaukee. Over the past 20 years Dean has been in the IT field. While attending school for his Bachelors degree in Computer Engineering he started working for Holt Electric Inc. where he worked his way up to manager of Information Technology, responsible for all computer, networking, warehouse and phone operations. After leaving Holt, Dean landed the IT Managers position at Keefe & Associates, a large real estate firm with over 29 separate entities and 7 locations. Wanting more control over his own destiny, Dean decided to start NetLogix Inc. which started out as a small computer hardware and software value added reseller. As the market started to get saturated with small VARs, NetLogix expanded its business model to include professional printing and photography. Dean is also the Chief of Silver Lake Rescue Squad. Over the years he has worked his way through the ranks and has held several positions from Asst. Chief to Vice President of the Board of Directors, and finally Chief of the Department. Dean was also the EMS Chief of the Wheatland Volunteer Fire Department in charge of 12 EMT’s and First Responders. Dean also coordinates with Medical Control and the State EMS office to make sure all licenses, protocols and training programs are being implemented. So when Dean is not working in the office, he's either out walking in the woods looking for that perfect photograph, or driving a fire truck or ambulance to that next 911 call.